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Privacy Policy

1. Introduction

At The Vinyl Berry, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data: Full name, title.

  • Contact Data: Email address, phone number, billing and delivery addresses.

  • Transaction Data: Details of orders and payments.

  • Technical Data: IP address, browser type, time zone, operating system, and other technology on devices used to access our website.

  • Usage Data: Information on how you use our website and services.

  • Marketing Data: Your preferences for receiving marketing from us (only with your consent).

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3. How We Collect Your Data

We collect data through:

  • Direct interactions (e.g., placing an order, contacting us)

  • Automated technologies like cookies

  • Third parties (e.g., payment processors and analytics providers)

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4. Legal Basis for Processing

Under UK GDPR, we process your personal data under one or more of the following legal bases:

  • Contractual necessity: To fulfill your order or service request

  • Legal obligation: To comply with legal or regulatory requirements

  • Consent: When you opt-in to marketing communications

  • Legitimate interests: For business purposes that do not override your rights and freedoms (e.g., improving our website)

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5. How We Use Your Data

We use your data to:

  • Process and fulfill your orders

  • Communicate with you about orders, deliveries, and inquiries

  • Improve our website and services

  • Send you marketing communications (with consent)

  • Comply with our legal obligations

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6. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Service providers (e.g., delivery couriers, payment processors)

  • IT and system administration service providers

  • Regulators and authorities, if required by law

All third parties are required to respect the security of your personal data and comply with UK data protection law.

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7. International Transfers

If any of your data is transferred outside the UK (e.g., via cloud services), we ensure it is protected by appropriate safeguards, such as:

  • Transfers to countries with an adequacy decision

  • Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO)

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8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically:

  • Order and transaction data: kept for 6 years

  • Marketing data: kept until you unsubscribe

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9. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request erasure ("right to be forgotten")

  • Object to or restrict processing

  • Withdraw consent at any time (for marketing)

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise your rights, contact us at thevinylberry@gmail.com.

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10. Security

We take appropriate technical and organisational measures to secure your personal data and protect it from unauthorized access, alteration, disclosure, or destruction.

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11. Cookies

We use cookies to improve your user experience. You can control your cookie preferences via your browser settings. For more information, please see our Cookie Policy.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. Please review it regularly.

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13. Contact

For questions about this Privacy Policy or your personal data, contact us at:

The Vinyl Berry
Email: thevinylberry@gmail.com
 

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